PinnacleSports is making things very lucrative for football bettors this year, reducing all sides to -104 instead of -110:
Instead of paying $110 to win $100 on the Patriots versus the Raiders in the NFL season opener, customers only have to lay $104 to win $100 at PinnacleSports.com. Using this model, although a player would stand to win the same amount, someone who places five $200 bets a week for all 17 weeks of the NFL season would save an astounding $1,020 wagering at PinnacleSports.com instead of at a traditional sportsbook. While other sportsbooks only offer customers one-time sign-up bonuses of 10-20% with restrictive terms and conditions, PinnacleSports.com customers enjoy savings year round on all sports through the company’s reduced margin wagering. In addition, unlike betting exchanges PinnacleSports.com never charges a commission on winning bets.

Pinnacle Sports Reduces Juice on All Sides [Online Casino News]
Pinnacle Sports NFL [Pinnacle Sports]