Any time you walk into a card room, you not only have to look for the suckers but the sharks as well. In that spirit, Covers.com takes a look at Bodog’s new ad campaign:

Driven by a dramatic drum beat and quick cuts, each spot opens in a poker club, complete with beautiful people and upscale d?cor. As the camera works its way through the swank poker club, it stops to point out one of four poker ?predators? seated at a poker table: The Hustler, The Under Dog, The Ringer and The Wild Card.

These guys really aren’t the sharks you need to be worried about at the tables. After the jump, we’ll give you a look at the real poker predators… 21ST CENTURY CARD SHARKS The road dog gamblers of Doyle Brunson’s day were cut from similar cloth. Rugged guys who had to be as handy with their fists as they were with their chips. Poker’s a little more civilized now, and it’s not the ten-gallon hat you need to keep an eye out for at the Hold ‘Em tables. It’s these guys: · The Savant - You want scary? Try sitting across the table from Daniel Negreanu and having him peg your hole cards with freakish accuracy. You could put the welding mask and oven mitts on to cover your tells, mix up your pre-flop raises, check when you’re supposed to bet, and it doesn’t matter. The Savant is staring into your soul and when he pushes in a raise, you can’t get out of the pot fast enough. This guy will call your hand, take your chips, and could probably sweet talk your girlfriend into bed. Well, maybe not Danny. · The Iceman - Catch a four-outer on the river to take our money, and you’ll see a look on our faces like you just kicked us in the junk. Lay a bad beat on Phil Ivey and you’re likely to get nothing out of him at all. He’s cold, calculating, and completely unaffected. Nothing rattles the guy. The chips in front of him don’t represent real money, but instead the measure of how much better he is at this shit than you are. The Iceman cannot be melted. Good luck getting a read. · The Asshole - Probably the most underrated of the latter-day poker sharks is The Asshole. If you think Jean-Robert Bellande isn’t calculating how tilty his sideways jabs at your poker skill are getting you, then you’re totally out of tune with The Asshole. He’ll bait you with sarcasm, speculate on your manhood, and eventually get you so angry you’re simply raising him out of spite. The Asshole wants you to hate him. He’ll goad you right out of your game, take your chips without apology, and will bankrupt you three times over if you let him. · The Math Geek - Think you can confuse Matt Matros? Hardly. Try putting a move on a guy with a degree in Math from Yale and you’re likely to get your EV slapped around. Bluffing is a romantic notion, but if you bait the Math Geek into making a call with odds on his side, you’re going home broke. And to think, these are the same kids you stole milk money from back in third grade. Bodog.com’s New Ad Spots Give Poker Players An Ace Up Their Sleeve [Covers]