Bodog.com’s Founder & CEO, Calvin Ayre knows using celebrities is a sure bet.

While hitching your brand to a celebrity star may be old hat in most industries, in the gambling world it is revolutionary.

Rocky Balboa Star and Philly’s adopted son Sylvester Stallone has joined the list of Hollywood stars who asked Pennsylvania state regulators for a casino license in Rocky’s hometown.

One of Stallone’s partners in Planet Hollywood International Inc., actor Bruce Willis, also recorded a video message to board members, promising that “you can expect to see me at the casino plenty.”

Casino marketing companies have found the benefits of including celebrities to their marketing list. The use of celebrities in land-based casinos can generate this already huge business into something even bigger.

Casinos are notorious for using huge marketing and people everywhere are excited to see what casino’s will do next.

The interest in marketing that online casinos have is the fact that it has done so much for the online casinos that have been using it since they were established. The financial benefits of such a thing are huge in numbers and people have obviously responded to celebrity advertising in different industries.

Gambling and celebrities have been intertwined for decades. Statistics will show what it has meant for the different units of the gaming industry including casino, poker and bingo as well as sports betting.

The glamorization of gambling, especially poker, by celebrities at the moment is partly to blame for the rise in gambling.

It seems that an increasing number of celebrities are being used to promote online gaming and poker sites. If you are of the mentality of successfully marketed gambling sites like Bodog, using a recognizable face and name to serve as an official spokesperson and/or promoter, is one of the main ingredients to achieve optimized brand recognition.

As long as the celebrity’s name is recognizable, players will be more likely to remember the gambling site he or she is associated with - They may be even more inclined to play there!