Why? That I don’t know.

Maybe these guys just want to create some kind of buzz around their NHL hockey team, the Dallas Stars, that they’re willing to do basically anything at this point. In this case, HATE on anything.

Yep, the Dallas Stars, probably already doing some serious marketing heading to the 2007-08 NHL hockey season, have this series of billboards that basically jab at the major sporting leagues in America today.

With the controversies and issues surrounding each major sports league these days, the Stars’ marketing group came up with somewhat ‘’nasty'’ advertising campaigns that in a way aims to expose the weaknesses of other major sports leagues, of course, also glorifying the beauty that is Dallas Stars hockey.

For instance, the Dallas Stars have this particular billboard that reads, ‘’the only thing our refs shave is the ice.'’ If you’re an analytical kind of guy, you’ll notice that they were referring to the ‘’NBA referee betting scandal‘’ that made NBA commish David Stern piss on his pants a few weeks back.

To make things even funnier, the billboard was posted near the American Airlines Center, home of the NBA’s Dallas Mavericks.

Another billboard took a shot at the brand new 2007-08 NFL football season. ‘’One game a week? Is the N in NFL for Nancy?'’ Yes, I know, this one’s WEAK and PATHETIC.

This one though should be better. The Dallas Stars marketing group also took a shot at America’s favorite pastime, baseball. One of their billboards say, ‘’Maybe baseball should stop using the word sacrifice.'’

Although I still don’t get what these guys were trying to imply with that one.

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2007-08 NHL Season Dallas Stars