Tim Tebow will make an appearance in Super Bowl XLIV
You read it, we’ll see more of Tim Tebow soon.
In case you didn’t know, Tim Tebow will be in Super Bowl XLIV in Miami, Florida even before he officially gets drafted to the NFL.
Confused? Don’t be. It’s just about this little 30-second TV spot for Tim Tebow during the CBS broadcast of the Super Bowl. And since Florida will host the Super Bowl this year, you shouldn’t be surprised to see only one of the greatest quarterbacks to ever come from Florida in the state’s take on the NFL’s annual extravaganza.
The 30-second TV ad will feature the former Florida Gators quarterback and his mother Pam. Tebow and his mother will share one of their many personal family – affirming stories, one of which could be her decision to carry him to term despite a life-threatening pregnancy in the Philippines where she and her husband Bob were serving as Christian missionaries.
You read it, doctors advised Pam to have an abortion or risk a life-threatening pregnancy. Pam chose the latter and nine months later, she gave birth to Tim Tebow who later became a Heisman Trophy winner, a BCS national champion and one of the greatest quarterbacks to ever play college football.
The TV ad is produced by the Colorado Springs – based ministry, Focus on the Family.
Focus spokesman Gary Schneeberger said Tebow agreed to appear in the ad because the issue of life is one he and his family feel so strongly about. Tebow, the 2007 Heisman Trophy winner, is known for being home – schooled, winning an NCAA championship and wearing Bible verse citations inscribed in his game-day eye black.
Schneeberger wouldn’t say how much it cost to make the ad or the price of air time. However, TNS Media Intelligence reported Monday that 30-second Super Bowl commercial slots are selling for $2.5 million to $2.8 million, down from last year’s record price on NBC of $3 million, to reach an estimated 100 million viewers.
Focus on the Family has eliminated more than 275 jobs in recent years because of declining donations. However, the money for the Super Bowl ad is not coming out of the ministry’s general fund, Schneeberger said.
”Every cent for this ad was paid for by generous donors who specifically gave for this project because they are excited about this opportunity for Focus to show who we are and what we do,” Schneeberger said.
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