Yeah, I guess these jerseys will be a little heavier in the next couple of seasons.
Way back in March, BDL’s Kelly Dwyer wrote a post detailing the NBA’s interest in putting advertisements on their NBA jerseys. He spoke for all of us here in noting that the idea is crass and distasteful to anyone more focused on the sport of basketball itself than on the bottom lines of multinational conglomerates and their partners within the league.
Sadly, jersey sponsorships are very much a step in the continued businessification of the sports world, and the time to make a meaningful stand against the movement was probably 20 years ago when every arena in the world traded its municipal name for that of a corporation. Some battles are lost well before they begin.
It is now time to get even more used to the idea of ads on jerseys, because it could be only a season or two away. At a meeting of the NBA’s Board of Governors on Thursday, the owners discussed how best to implement these sponsorships. After the meeting, deputy commissioner Adam Silver gave a sense of their plans at a press conference.
NBA jerseys almost certainly will feature small sponsorship patches on the shoulder area in two years, a move that league officials estimate could generate $100 million in revenues per season.
“I think it’s fair to say that our teams were excited about…