Yeah, I guess these jerseys will be a little heavier in the next couple of seasons.

Way back in March, BDL’s Kelly Dwyer wrote a post detailing the NBA’s interest in putting advertisements on their NBA jerseys. He spoke for all of us here in noting that the idea is crass and distasteful to anyone more focused on the sport of basketball itself than on the bottom lines of multinational conglomerates and their partners within the league.

Sadly, jersey sponsorships are very much a step in the continued businessification of the sports world, and the time to make a meaningful stand against the movement was probably 20 years ago when every arena in the world traded its municipal name for that of a corporation. Some battles are lost well before they begin.

It is now time to get even more used to the idea of ads on jerseys, because it could be only a season or two away. At a meeting of the NBA’s Board of Governors on Thursday, the owners discussed how best to implement these sponsorships. After the meeting, deputy commissioner Adam Silver gave a sense of their plans at a press conference.

NBA jerseys almost certainly will feature small sponsorship patches on the shoulder area in two years, a move that league officials estimate could generate $100 million in revenues per season.

“I think it’s fair to say that our teams were excited about…

It’s that time of the year when companies take advantage of the biggest sporting event of the year.

And in case you didn’t get it, the biggest sporting event of the year is Super Bowl XLVI between the New England Patriots and the New York Giants. And guess what, Jerry Seinfeld will be back on TV, and this time it will actually be funny. Sure, it is just a commercial, but that is far better than the travesty he called The Marriage Ref.

Seinfeld is starring in an ad for the new Acura NSX as the car manufacturer amps up the advertising budget and goes all in for the Super Bowl rematch between the New England Patriots and the New York Giants.

They certainly won’t be the only ones. The Super Bowl breaks the advertising budget for many companies. The results are always mixed, but that ads that work leave a lasting impression. Here are three that are going to work and will have the highest ratings when the New England Patriots and the New York Giants mix it up again.

Acura’s Seinfeld Ad. Say what you will about Jerry Seinfeld, but the man clearly knows value. That’s why he was willing to go to all ends of the earth to be the first man to own the Acura NSX. Seriously, watch for yourself. The man he was negotiating with clearly knows how to get the most out of a deal.

Next we have Honda’s Ferris Bueller Ad. Broderick parodies his…

What, you thought those guys will just let the big game this Sunday slip by without getting a piece of the betting public?

Just in case you didn’t know, Super Bowl XLIV is this Sunday in Miami, Florida where the Indianapolis Colts and the New Orleans Saints play for all the marbles. It’s Peyton Manning going up against Drew Brees, Manning’s legacy against the city of New Orleans. If you’re not pumped up about that, then you’re probably one of two things; you don’t like sports or you’re just too enamored with Manny Pacquiao that you stick your head up his ass, talk about everything he does 24/7 and call it a sport.

As for the rest of us who do love sports, more specifically football, the Super Bowl match-up between the Indianapolis Colts and the New Orleans Saints should be one heckuva’ game. Hell, the conference championship games both teams played on a couple of weeks ago was one of the highest rated football games on TV already. Super Bowl XLIV should be off the chain.

Of course, before the Indianapolis Colts take on the New Orleans Saints in Super Bowl XLIV, sportsbooks across the country have begun to post all kinds of betting options for you to bet on and our guys from Bodog are no different.

One of which has odds on the Super Bowl commercial that will feature Tim Tebow and his family. The 30-second commercial produced and paid for by Christian group Focus on the Family features the now former Florida Gators quarterback and…

Rednecks shall rejoice again.

With football over and baseball still a few more weeks away, the 2008 NASCAR season can probably give these nigger-hatin’ rednecks something else to watch other than watching ten black dudes run around a basketball court. Yes, for some reason, they hate niggers that bad.

The 50th running of the Daytona 500 will officially kick off the new NASCAR season on February 17 at the Daytona International Speedway in Daytona Beach, Florida. Yup, you’ll sure hear a lot of ”Daytona” on the 17th that you just might unintentionally name your next child ”Daytona” for crying out loud. How cool would that be right?

The 2008 Daytona 500 will be the 50th annual running of ”The Great American Race,” as NASCAR celebrates the Golden Anniversary of the event’s very first race in 1959, won by NASCAR driver Lee Petty. To commemorate the 2008 Daytona 500 event, the Harley J. Earl Trophy, which goes to the winner of the race, will be plated in gold instead of silver.

Three drivers lead the pack as early favorites to win the 2008 Daytona 500.

Defending Nextel Cup Champion Jimmie Johnson is listed as a 6/1 favorite. Johnson has 33 wins in six full-time seasons under his belt. He has proven to be a worthy successor to…

Kids today will never learn the fine art of burping we mastered growing up.

That is, soft drinks will no longer be sold at school cafeterias. I repeat: No more soft drinks for kids at school. Zip, zilch, nada.

Instead, students can feel free to wash down their fattening mac-n-cheese or peanut butter sandwiches with a choice of water, juices with no added sweeteners, and low-fat or fat-free regular and flavored milk.

High school kids have it better as they can additionally enjoy teas, sports drinks, flavored waters, and oh yeah, diet sodas.

This is according to an agreement struck between grade schools and middle schools, and ex-prez Bill’s William J. Clinton Foundation in partnership with the American Heart Association, American Beverage Association, and beverage companies Coca-Cola, PepsiCo, and Cadbury Schweppes.

(It ain’t like those companies are losing big money on this. Last time I checked, they’re the same people who just happen to sell us water, juices, and iced teas.)

The agreement will take effect beginning the 2008-2009 school year, and is expected to…

· The Las Vegas Sun looks at good and bad casino promotions over the past year. Our favorite was “Concealed Weapons Weekend,” which is absolutely not a punchline. [Las Vegas Sun] · Man signs up for frequent player card on first trip to casino and wins $50k in a Coca-Cola promotion tied to enrollment. 300 [...]

Today’s Oddjack Cultural Oddsmaker comes courtesy of Geoff Wolinetz, satirist, diarist, and anarchist of Yankee Pot Roast. Mr. Wolinetz engages us with a breakdown of odds for this weekend’s Live 8 concert, which no one seems to have any idea what the concert is about. Famine? Amnesty? WTO? Scientology? We guess we’ll have to wait and see. After the jump, Geoff puts on his OxFam handicapper’s hat, his crowdsurfing pants, and feeds the world a heaping spoonful of fun Live 8 things to bet on this weekend.